For the teamLast updated: 10 October 2026

Creating a survey

From an empty survey to a finished one: the builder, every question type, and the bilingual workflow.

Creating the survey

Press Create survey and give it a name. The name is how the team finds the survey in the list. It also becomes the respondent-facing title in the language you wrote it in — unless a template brings its own — and you can change that title any time in Survey details in the builder.

The survey immediately gets a web address of its own — a fixed word and a random code, like /s/istimara-k7mq3xrp. That address never changes, so a link you shared keeps working even after you rename or redesign the survey.

How the builder is laid out

ElementsPick what to add
My surveyArrange and reorder
SettingsEdit the selection
Preview — the survey exactly as a respondent sees it, in either language
Two tabs on the left — Elements to add, My survey to arrange — and the selected element's settings beside them.
  1. Elements

    The catalogue of things you can add, grouped into content, inputs, choices and media. Click one and it is added after the element you selected; when the survey has more than one page, a selector says which page new elements go to. There is a search box for when the list gets long.

  2. My survey

    Your survey as a tree of pages and elements. Drag to reorder — with the mouse or with the keyboard, or with the up and down arrows on a touch screen — and click any element to select it. Add page sits at the bottom of the tree.

  3. Settings

    Everything about the element you selected: its label in both languages, whether it is a Required field, its options, and its answer limits. On a wide screen the Survey summary sits beside it — pages, images, fields and how many are required.

Writing in both languages

Every piece of text a respondent reads exists in English and in Arabic, and the builder shows one language at a time. The English / العربية switch in the top bar flips every box in the builder at once — question labels, choices, table rows, the survey details — so you write a whole survey in one language, switch, and translate it.

  • This applies to the survey title, the description, question labels, every choice option, table rows and columns, text blocks and the thank-you message. The title, description and thank-you message are edited in Survey details, in the builder's top bar.
  • The survey title is required before you can publish — it is what appears at the top of the survey and in link previews on WhatsApp and elsewhere.
  • The thank-you message is the last thing a respondent reads. Use it to say what happens next.

Every element you can add

ElementUse it for
Short answerA name, a job title, a single line of text.
Long answerComments, suggestions, a paragraph of feedback.
EmailAn email address, checked for a valid format. Adding one also turns on the automatic confirmation email — sent once the security check confirms a person answered, so nobody can use your survey to mail strangers.
PhoneA phone number, with a numeric keypad on mobile.
NumberAges, quantities, amounts.
DateA day picked from a calendar. You can set an earliest and a latest date, and anything outside that window simply cannot be chosen.
Single responsePick exactly one option from a visible list.
Multiple choiceTick as many options as apply.
DropdownOne option from a long list, without filling the page.
Yes / NoA single switch for a clear binary question.
RatingA row of numbered boxes with a label under each end. Choose how many points — 2 to 10 — and write both labels in each language ("Unlikely" … "Very likely"); a new rating starts at 5, from "Not satisfied" to "Very satisfied". Leave a label empty to show none. Choose Numbers for numbered boxes or Stars for a row of stars that fill up to the one picked — the answer is the same number either way. On a phone, boxes and stars sit at most five to a row in even rows — 7 points become 4 + 3 — and Per row on a phone changes that number for one question; wider screens show the whole scale on one row.
TableOne grid that rates several things on the same scale — rows are what you ask about, columns are the answers. Far quicker to answer than the same questions one after another.
File uploadA document, certificate or photo — one file per question, up to 3 MB.
Text blockInstructions, a section heading, a consent notice. Collects no answer. Its toolbar offers bold, italic, underline, headings, lists and alignment, and a web address you type or paste becomes a link.
ImageA logo, a diagram, a photo the question refers to. Collects no answer.

Settings on every question

  • Required field — the respondent cannot move on until this is answered. Use it sparingly; every required question costs you completions.
  • Character limit — on text answers, the longest answer you accept. Leave it to use the default; respondents see a counter as they get close.
  • Contact directory — on short answer, email and phone questions, whether the answer is kept in the workspace's contact directory as the respondent's name, email or phone.
  • Choices, selectable dates, table rows and columns — the options each kind of question needs, in the language you are writing.

Pages and images

Split a long survey into pages so it does not feel like a wall — Add page at the bottom of My survey, up to 10 pages of 20 elements each. Each page is a step with its own Next button, and progress is visible to the respondent. Deleting a page deletes the elements on it.

Page headings. Click a page's name in My survey — Page 1, Page 2, marked with a pencil and, until it has a heading, Add a heading — to open its settings and give it a heading, like a section title: respondents see it above that page's questions, and My survey shows it under the page's name. Remove heading clears it in both languages at once. The arrow beside the name only folds the page away.

Images can be uploaded, pasted in as a web address, or taken with your device camera on the spot — PNG, JPG, GIF or WebP, up to 3 MB each and 10 per survey — and aligned left, centre or right. Give every image alt text — a short description that screen readers announce to blind respondents.

The builder shows a live counter next to every limit and turns it amber as you approach one. The exact numbers are in Limits.

Saving vs publishing

Save changes keeps your work as a private draft — nobody outside the team can see it. Publish makes the current design the live one that respondents get. You can save as many times as you like before publishing; nothing reaches the public until you press publish.

You do not have to press Save. The builder saves the draft on its own a couple of seconds after you stop typing, and again the moment you switch tabs or close the page. The indicator at the bottom left says Saving shortly… while an edit is pending and Saved, with the time, once it is stored. The Save changes button (or ⌘S / Ctrl+S) is still there to save immediately, and ⌘Enter / Ctrl+Enter publishes.

So that it is never forgotten, a published survey with saved edits that are not live yet says so: an Unpublished changes pill appears beside “Saved” at the bottom of the builder, and a Changes not published yet notice sits at the top of the survey's own page, with a button back to the builder. Both go away the moment you publish — or if you edit the survey back to what respondents already see.

Starting from a template

The Create survey dialog offers a starting point rather than an empty box. Pick a ready-made survey and the survey begins with its questions already written — in both languages — for you to edit, delete and add to.

  1. Custom

    Opens first. Holds Blank survey — an empty survey, exactly as before — and every template your own team has saved.

  2. Templates

    The ready-made surveys that ship with the platform, grouped by the job they do. A row of category chips narrows the gallery, and the search box matches Arabic and English at once. Every one of them has a page of its own in the template library, with a guide to writing that kind of survey.

CategoryWhat it holds
Customer experienceSatisfaction, recommendation, restaurant and shop feedback, and complaint intake.
People & HRJob applications, performance reviews, engagement, exit interviews and training needs.
EventsRegistration before, feedback after, calls for speakers and volunteer sign-up.
Education & trainingCourse and training evaluation, parent surveys and scholarship applications.
HealthcarePatient intake, visit feedback, appointment requests and safety incident reports.
ProcurementSupplier registration, prequalification, tender clarifications and purchase requests.
Public servicesService satisfaction, community programme registration and public consultation.
Registration & requestsEnquiries, membership applications and property viewing requests.
The categories in the gallery, and what each one is for.

Save as template, in the ⋯ More actions menu of the builder's top bar, turns the survey you are editing into a starting point for everyone in the workspace. Give it a name in both languages and it joins the gallery. The survey's content travels — its newest edits, title, questions, images and thank-you message; responses, the public link and the survey's settings do not.